Stop pitying the person in the wheelchair: for morality’s, society’s, and medicine’s sake

Image of a woman in wheelchair sitting at cafe with her laptop open.

In this article, our CEO & Co-founder, Anna Wright, challenges the belief that disability is “wrong” or needs fixing. They advocate for recognising individuals with disabilities for their capabilities and unique experiences, promoting a more inclusive society. Through the “social model of disability,” our CEO emphasises that societal barriers, not the condition itself, create disability. Join us in changing cultural norms and embracing diversity in all its forms.

BindiMaps’ Journey through the Power of Storytelling in B2B Marketing

Colourful blue and yellow gradient image background. In the foreground are two close up photos in circles. A woman with light hair smiling on the right, and the left circle is a man in a suit and short cropped hair smiling. At the top of the image are the words 'The Power of Storytelling in B2B Marketing'

Our Head of Marketing, Nina Drakalovic, recently discussed our commitment to accessibility and storytelling in B2B marketing on The CMO Show podcast. Nina highlighted our journey of breaking down barriers and emphasised the power of storytelling to communicate our dedication to inclusivity.

BindiMaps on the Global Stage Celebrating World Summit Awards Win

We are excited to share that we have won the esteemed WSA (World Summit Awards) for our amazing digital solution. Our team’s relentless dedication and innovative approach have paid off, putting us at the top in the digital world. The 17th WSA Global Congress in Puebla, Mexico, celebrate remarkable accomplishments in using digital technology to tackle the United Nations’ Sustainable Development Goals.

The Importance of Accessibility in Shopping Centres

Snippet of BindiMaps app in action; with two screens on the image. The first screen on left shows map view to find directions- in the snipped the app is guiding the user to Shoe Emporium in Meadowland marketplace with notification on top mentioning, '!Careful: Escalators out of order.' The screen on right simultaneously shows how a user can enable audio prompts to get directions. The screens are placed on a red background.

People with a disability constitute a significant group of consumers. However, shopping centres may miss out on engaging these customers and providing an enjoyable shopping experience because of a lack of accessible indoor wayfinding and signage.

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