Is disability a personal issue, or a failure of our built environment?

Image of CEO Anna Wright standing in corridor. She is smiling at the camera.

In this opinion piece, BindiMaps CEO Anna Wright highlights the critical distinction between the medical and social models of disability. While the medical model views disability as an individual health issue, focusing on medical treatments and rehabilitation, the social model shifts the focus to societal and environmental barriers that hinder full participation. Wright argues that addressing these barriers is crucial for creating an inclusive society where disability is not a personal tragedy but a reflection of our collective responsibility to design accessible environments and systems.

Stop pitying the person in the wheelchair: for morality’s, society’s, and medicine’s sake

Image of a woman in wheelchair sitting at cafe with her laptop open.

In this article, our CEO & Co-founder, Anna Wright, challenges the belief that disability is “wrong” or needs fixing. They advocate for recognising individuals with disabilities for their capabilities and unique experiences, promoting a more inclusive society. Through the “social model of disability,” our CEO emphasises that societal barriers, not the condition itself, create disability. Join us in changing cultural norms and embracing diversity in all its forms.

BindiMaps’ Journey through the Power of Storytelling in B2B Marketing

Colourful blue and yellow gradient image background. In the foreground are two close up photos in circles. A woman with light hair smiling on the right, and the left circle is a man in a suit and short cropped hair smiling. At the top of the image are the words 'The Power of Storytelling in B2B Marketing'

Our Head of Marketing, Nina Drakalovic, recently discussed our commitment to accessibility and storytelling in B2B marketing on The CMO Show podcast. Nina highlighted our journey of breaking down barriers and emphasised the power of storytelling to communicate our dedication to inclusivity.

Learn why buildings should consider a digital wayfinding system

What Does it Cost?

Submit your details below to get an approximate quote for your space. Costs vary based on the size of the space. Use the calculator below to get a quote.

Skip to content