BindiMaps’ Journey through the Power of Storytelling in B2B Marketing
![Colourful blue and yellow gradient image background. In the foreground are two close up photos in circles. A woman with light hair smiling on the right, and the left circle is a man in a suit and short cropped hair smiling. At the top of the image are the words 'The Power of Storytelling in B2B Marketing'](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_420/https://bindimaps.com/wp-content/uploads/2024/04/Nina_Drakalovic_Squarespace_1200x630-1024x538.jpeg)
Our Head of Marketing, Nina Drakalovic, recently discussed our commitment to accessibility and storytelling in B2B marketing on The CMO Show podcast. Nina highlighted our journey of breaking down barriers and emphasised the power of storytelling to communicate our dedication to inclusivity.
Improving Accessibility at Peter Mac in a Victorian Hospital first
![Image showcasing snippet of four different maps of BindiMaps app. The title is placed at bottom on left and highlights, 'Navigating Inside Peter Mac'. On bottom right is the BindiMaps logo](https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_452/https://bindimaps.com/wp-content/uploads/2024/01/PeterMac-1024x578.png)
We are thrilled to announce that we have successfully mapped the the Peter MacCallum Cancer Centre in a Victorian hospital first.