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Tag: retail navigation

Three reasons why indoor navigation is changing the retail experience

Gradient of red and blue over an image of a retail store. On top of the image are two phone screens, showing navigation in the shopping centre, map view and also text view.

Shopping centres are increasingly becoming larger and more complex.

Information kiosks and physical signage give shoppers a general idea of location, but they lack the detail of being able to guide consumers every step of the way to the store.

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