The Importance of Accessibility in Shopping Centres

Snippet of BindiMaps app in action; with two screens on the image. The first screen on left shows map view to find directions- in the snipped the app is guiding the user to Shoe Emporium in Meadowland marketplace with notification on top mentioning, '!Careful: Escalators out of order.' The screen on right simultaneously shows how a user can enable audio prompts to get directions. The screens are placed on a red background.

People with a disability constitute a significant group of consumers. However, shopping centres may miss out on engaging these customers and providing an enjoyable shopping experience because of a lack of accessible indoor wayfinding and signage.